GfK Retail and Technology (GfK RT for short) is the global leader in sales reporting and market intelligence for Technical Consumer Goods markets. Our business currently generates over €370 million with more than 3,500 full time employees tracking markets in over 80 countries. In recent years we have broadened our service offering to include markets such as Tourism, Optics and Fashion.
StarTrack, our global reporting platform, provides clients with a user-friendly IT system for analysing market data in-depth.
GfK Group
GfK RT is a sector of the GfK Group, one of the largest market research companies in the world. GfK has three business sectors, which correspond to the three sources from which data supplied to clients is drawn.
The Custom Research sector is specialized in operational and strategic marketing issues relating to virtually every industrial sector and market. The sources of information for the Custom Research sector are specific target groups of consumers and the medical profession.
In the Retail and Technology sector, information on retail sales of technical consumer goods is gathered on a continuous basis. The sources of information for the Retail and Technology sector are retailers.
The Media sector delivers continuous customized research on reach, intensity and use of TV, radio, print and online media. The sources of information for the Media sector are the media.
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